What Chanel can teach us about copywriting.

Posted: April 25th, 2012 | 1 Comment »

Before you leave the house, look in the mirror and remove one accessory.” Coco Chanel. I am a complete magpie; my jewellery box is teeming with shiny things (mostly fake!), all twinkling at me as I dress in the morning. ‘Put me on, you know you want to’ they call to me. So before I leave the house […]

Read more...

Dressing the part.

Posted: April 15th, 2012 | No Comments »

I’ve said it often: one of the perks of freelancing is being able to roll down the stairs of a morning and get to work while still in your pjs. However, it has occurred to me recently that this may not be the wisest strategy. Is wearing my jammies really the best way to motivate myself to […]

Read more...

The 7 deadly sins of social media.

Posted: April 9th, 2012 | No Comments »

  As I am about to take over as Twitter account manager for The Vegan Woman, I thought I’d take a minute to remind myself (and you if you need it!) of the cardinal sins of managing social media.   1. Airing dirty laundry. Competitor annoying you? Client late in paying again? For goodness sake, don’t tweet about […]

Read more...

Bog standard.

Posted: February 6th, 2012 | No Comments »

Admit it: some of you have a sneaking suspicion that the life of a writer might be somewhat exciting, bohemian…maybe even glamorous. I’m afraid I’m about to dispel the myth! It’s midnight and I’m sat on the bog brainstorming my latest project. Bed head, checked jammies, the sound of snoring reverberating around the darkened house. Glamorous you say? Unfortunately […]

Read more...

A New Year and hitting the ground running.

Posted: January 9th, 2012 | No Comments »

Sure it’s raining, it’s cold, it’s miserable and the living room looks somewhat bereft now that the lights and baubles have been relegated to the loft until next Christmas, but I’m am ready and raring to go. Bring on 2012!! Now this is where I should be telling you all my resolutions for the coming year but […]

Read more...