The Grammar Gal - their/there/they're when you need me!

Posted: May 14th, 2012 | No Comments »

The Grammar Gal is back and still on a mission to sort out the myriad of grammatical errors that have me tearing my hair out and shouting obscenities at the laptop when I’m editing. I may have mentioned before that I had the pleasure of studying foreign languages for my entire school and university careers and I think […]

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The Grammar Gal - less and fewer.

Posted: May 4th, 2012 | No Comments »

All writers surely have their pet hates — those little grammar niggles that make your skin crawl when you see them, that make you wish you could batter the offender over the head with a copy of ‘Eats, Shoots and Leaves’. It’s not my fault really, I’m the daughter of a former English teacher. My DNA is […]

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What Chanel can teach us about copywriting.

Posted: April 25th, 2012 | 1 Comment »

Before you leave the house, look in the mirror and remove one accessory.” Coco Chanel. I am a complete magpie; my jewellery box is teeming with shiny things (mostly fake!), all twinkling at me as I dress in the morning. ‘Put me on, you know you want to’ they call to me. So before I leave the house […]

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Dressing the part.

Posted: April 15th, 2012 | No Comments »

I’ve said it often: one of the perks of freelancing is being able to roll down the stairs of a morning and get to work while still in your pjs. However, it has occurred to me recently that this may not be the wisest strategy. Is wearing my jammies really the best way to motivate myself to […]

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The 7 deadly sins of social media.

Posted: April 9th, 2012 | No Comments »

  As I am about to take over as Twitter account manager for The Vegan Woman, I thought I’d take a minute to remind myself (and you if you need it!) of the cardinal sins of managing social media.   1. Airing dirty laundry. Competitor annoying you? Client late in paying again? For goodness sake, don’t tweet about […]

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